Wednesday, July 16, 2008
Twitters, Diggs, Pliggs and Plurks???
We all aware how quickly the internet changes, I am amazed at how extremely fickle the nature of its movement. The catch cry of social networking and social book marking is a whole new world that continues to grow at such a rate it is blinding. There are those amongst us who remember the old BBS days and sometimes wonder what is new here and then you stop, look and understand.
We all agree that the internet is here and it is a great place to find information, but the thing that is not being understood is the need to make one’s information attractive enough to actually hold and audience long enough to ensure that the message is being heard.
The heading to this article is probably well known to a lot of readers in this space, but how do we get the message out to the broader community.Traditional media is understanding the shift and that has good and bad points about it as well. To just try and put traditional media online is boring and in fact shows a very significant misunderstanding of what this space is about.
Again, to the uninitiated all of the above has a certain “snake oil” ring to the value of each of the services that attach to these weird and wonderful names. So when in the presence of “snake oil” enter the “Snake oil” seller.
My frustration at the moment is that the opportunity for the opportunist to arrive in this space is very high and does little more than bring the reputable advisers and information providers into disrepute. The saying "Caveat Emptor" - let the buyer beware is never more real than the online world. Lot's of scaremongering goes on about the Internet that also has good and bad points about it.
Enter social networking this is a space that allows people to gain confidence in the people who now are in this space. It allows people to get to know each other and what we do in our lives. Virtual Coffee meetings and drinks meetings that build a sense of trust in what the community has to offer. Our presentation on line will quickly identify the character of the person at the other end of the keyboard.
I have entered this space pretty much as (an older) new boy on the block and am enjoying the sense of community that the medium allows. I have made friends from all walks of life across every continent in the world. Once having entered that community, like any community it sets up its own rules and protocols and if you learn these quickly the community is very accepting and understanding of the learning curve. At times quick to scold and teach but in a manner of understanding that new people enter the space by the minute.
The delivery mechanism is live and instant and the results are rewarding however transgress, fail to participate in an appropriate manner then the consequences can be quite dire.
Those who think that it is a space just to advertise without joining in will find quickly that it will be frowned upon and the negative can be quite brutal. By all means share your purpose in life, share your information but do so understanding the "quid pro quo" here depends on how you play in the social networking world.
I love this world and am enjoying every minute of it even though some of my off line friends look at me as though I am completely insane when I sing the praises of the web world.